Popular Dew Tour Expanding

Filed in archive Winter Adventures on September 19, 2007

You've seen the commercials for the Dew Summer Tour. Now the famed tour has its sights set on winter sports. According to an article on MSNBC, the tour, which sees up to 250,000 fans, is in it's third year of competition. Maybe it's just me, but does it seem like they're going after the popular X Games.

The AST Winter Dew Tour, sponsored by mountain dew, will run three events over the winter, featuring freeskiing and snowboarding for men and women.

"We couldn't be more excited about the AST Dew Tour's expansion into winter sports and the opportunity to continue to build this property with our partner Mountain Dew," said Wade Martin, President and General Manager of AST. "The move into winter extends the AST into a year-long platform and is consistent with our founding vision of providing greater continuity, context and infrastructure to action sports through the pro tour."

The events, held from December 2008-February 2009, will be held at mountain resorts in North America.